It’s well known in SEO circles that most links created through social media are “nofollow”—and therefore don’t help sites rank higher with search engines. Some SEO professionals believe there’s no SEO benefit to developing social-media profiles at all.

Not so, counters Derek Edmond in a recent post at the Komarketing Blog. To search marketers like Edmond, “social-media strategies are much more than a method for securing direct links through submissions, posts, and updates.”

Edmond offers five reasons to incorporate social-media tactics into your SEO strategy:

Brand-Based Search Results. LinkedIn, Twitter, Facebook Pages and company blogs often appear prominently in brand-based search results. Completing social-media profiles at these sites helps ensure the company message you create gets found.
Link-Friendly Content Strategies. Even if newly created content gathers few SEO-friendly links, acquiring and evaluating the number of bookmarks and votes helps illustrate how successful your organization is at connecting with potential customers and audiences.
Connection with Content Publishers. A social-media presence can open doors of communication and new link opportunities previously unavailable to you.
Connection with Connectors. Social-media sites offer greater access to people and organizations that can help your business grow through new business opportunities, partnerships, and strategic advice.
Social Media’s Influence on the Search Space. Google, Yahoo, and Bing are all integrating social elements with their respective technologies. Therefore, social media’s direct influence on rankings is certain to increase.
Search engines are already smarter than we think, Edmund adds, and they are likely able to determine link intent and so establish some SEO value—even for “nofollow” links.

ACTION: Make your SEO more social. Adding social media to your SEO strategy is a sure bet these days, Edmond concludes, as the influence of social-media keyword rankings is definitely on the rise.

Neil Dickson SEO

An experienced 'T-shaped' digital marketer with strong skills across a broad range of Digital disciplines such as User Experience (UX), A/B & MVT testing (using Optimizely and VWO) Conversion rate optimisation (CRO), Paid Search, Social & content; with specialisations in SEO and Web Analytics ( Google Analytics, Google Tag Manager, Yandex Metrica, Omniture, etc.) A strong manager with solid experience with campaign, project, vendor and service management. Experience with numerous content management systems ( Wordpress, Drupal, Joomla, Episerver, etc.) and search engine optimisation, web analytics, and optimisation tools - Webmaster tools, Moz, Open Site Explorer, AWR, Raven, Xenu, Screaming Frog, ahref, searchmetrics, semrush etc. SEO implementation and best practices, including technical, on-page and off-page optimisation. Knowledge of affiliate marketing, tracking and management Experienced in localisation and multilingual website management Experience of marketing operations and task management tools,- JIRA, Redmine, trello, asana etc A strong background in web accessibility, usability, and optimisation Understanding of web technologies such as HTML5, CSS, JavaScript and agile, lean & scrum methodologies. I am passionate about Creating Profitable Website Strategies, with a results centered approach. An enhanced knowledge of SEO, Digital Marketing, Social Media, Community building, Wordpress, and online trends such as Apps, infographics, content curation, web TV, Local and Mobile . I love to travel and have been lucky to have been able to spend extended periods in India,Nepal and South America. Specialties: SEO, SEM, ORM (Online Reputation Management), Social Media, Digital Media, Digital Marketing, Social Networks, Social Bookmarking and Networking, Social Media Training, Internet Training, Google AppsTraining, Webmaster Tools Training, Online Marketing Training,Blog Solutions & Integrated Blog Systems, Blogs, Wordpress. I have bestridden the world for over three decades, sowing discord, agitation and dismay. My power grows daily and my disciples are many. However it is written that at the Time of Leavening, a Chosen One will arise to destroy me. I was born In johannesburg, it was a difficult birth as my mother was in Wales at the time. A happy and loving child I fostered a quest for knowing the inner workings of things by taking them apart and once set fire to the shed attached to the house. Renound for unintentional mischief and getting stuck up trees.