The basics and background reading for learning SEO
Moz’s (Formaly SeoMoz) Beginner’s Guide to SEO
Its been read over a million times as stated on the front page, at the very least you’ll know as much as the competition 🙂
The Beginner’s Guide to Search Engine Optimization (SEO) is an in-depth tutorial on how search engines work. This guide covers the fundamental strategies that make your websites search engine–friendly. Download your copy of the world’s most-read guide on SEO!
Moz is also a good tool to start your SEO with.
From 2010 so read with this in mind, but its good to get an insight into what Google thinks of SEO
This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content.
Infographic styled ebook from the co creator of Kissmetrics, Quickegg – Neil Patel
the most extensive and detailed guide of advanced SEO techniques that exists today. This resource is piled to the top with tactile, immediately actionable things you can do to your website, to improve rankings, performance and traffic.
Created by Google, so doesn’t give away their secrets.
Backlinking resources for Beginners
Webster’s Dictionary defines link building as… it doesn’t actually.
Why is there no standard definition? It isn’t like link building is a secret. According to a recent survey, 80 percent of companies engaged in SEO are spending more than $1,000 a month on link building.
Keyword Research resources for beginners
With all the talk in the SEO world today about content, authorship and social signals it’s easy to forget a little thing that happens to be the foundation of SEO: keyword research.
When it comes to choosing keywords, there are a lot of factors to consider. In this video you’ll use how to leverage tools like the Google Keyword Planner, Moz’s SEO Toolbar and the Blog Social Analyzer… so you find keywords that have the right balance of search volume, popularity, monetization potential and competition.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Another tutorial that relies heavely on Google Keyword Planner, which i’m not a fan of really, but cannot be avoided as a beginner in keyword research
If you are able to think of not one, but several dozen different three- to five-word combinations that work equally well to describe your landing page and are not sure which one is the best choice, you’re not alone.
The broken Linkbuilding Bible again from Moz
As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
SEO beginners Tools
There are loads of list on the best/free, etc. SEO tools on the web just Google it and try all the ones that are free have a free tial.