Whether or not you agree, online purchases are the way of the future and if you don’t have a web site and means to purchase from your business online, you could find yourself in a troubling position one day.

People who tell you having an online presence isn’t necessary are still trying to find the best deal on a new fax machine, drive to video stores to rent movies and card shops to send greeting cards.

Convenience rules and the number of online purchases continues to grow because almost anything you could ever want or need can be purchased with the click of a mouse — from skin moisturizers to clothing to pet supplies to vehicles, homes and vacations.

We’re a society of immediate gratification and time poverty.

Standing in line-ups, being restricted to 9-5 store hours and taking hours out of our over-committed day to drive to a mall, fight for a parking spot and try to maneuver a shopping cart through crowded aisles doesn’t make sense any more when we can log into our computer 24/7/365, find what we want within minutes and have it delivered to our door.

Weather isn’t an issue, nor is the price of gasoline. Buying is at our fingertips.

Kids these days are searching for toys, sports equipment and clothing online. They’re demonstrating the way they will be the consumers of the future.

The trend is undeniable and the important question for you as a home business owner is – What are you doing about it? Are you already online, ensuring you get your piece of the pie, or are you operating in the dark?

You can rest assured that whatever product or service you’re selling, it’s already available online or will be soon.

What did you purchase online this year? Why did you buy it using the Internet instead of in person?

Convenience?
Selection?
Value?
Price?

If I want to buy from you at midnight, can I? Have you clearly communicated the value to me, how you can solve my particular problem, make my life easier, sooner? Have you created trust and credibility so I’m willing to enter my credit card info and hit the “purchase” button?

No matter what line of business you’re in, if you’re not making your products or service available online and communicating the benefits clearly, you’re leaving money on the table and placing yourself in a very precarious position.

The success of your business rests on your ability to see into the future and take the necessary steps to ensure you arrive intact and hopefully positioned ahead of the others in your industry.

Categories: websites

Neil Dickson SEO

An experienced 'T-shaped' digital marketer with strong skills across a broad range of Digital disciplines such as User Experience (UX), A/B & MVT testing (using Optimizely and VWO) Conversion rate optimisation (CRO), Paid Search, Social & content; with specialisations in SEO and Web Analytics ( Google Analytics, Google Tag Manager, Yandex Metrica, Omniture, etc.) A strong manager with solid experience with campaign, project, vendor and service management. Experience with numerous content management systems ( Wordpress, Drupal, Joomla, Episerver, etc.) and search engine optimisation, web analytics, and optimisation tools - Webmaster tools, Moz, Open Site Explorer, AWR, Raven, Xenu, Screaming Frog, ahref, searchmetrics, semrush etc. SEO implementation and best practices, including technical, on-page and off-page optimisation. Knowledge of affiliate marketing, tracking and management Experienced in localisation and multilingual website management Experience of marketing operations and task management tools,- JIRA, Redmine, trello, asana etc A strong background in web accessibility, usability, and optimisation Understanding of web technologies such as HTML5, CSS, JavaScript and agile, lean & scrum methodologies. I am passionate about Creating Profitable Website Strategies, with a results centered approach. An enhanced knowledge of SEO, Digital Marketing, Social Media, Community building, Wordpress, and online trends such as Apps, infographics, content curation, web TV, Local and Mobile . I love to travel and have been lucky to have been able to spend extended periods in India,Nepal and South America. Specialties: SEO, SEM, ORM (Online Reputation Management), Social Media, Digital Media, Digital Marketing, Social Networks, Social Bookmarking and Networking, Social Media Training, Internet Training, Google AppsTraining, Webmaster Tools Training, Online Marketing Training,Blog Solutions & Integrated Blog Systems, Blogs, Wordpress. I have bestridden the world for over three decades, sowing discord, agitation and dismay. My power grows daily and my disciples are many. However it is written that at the Time of Leavening, a Chosen One will arise to destroy me. I was born In johannesburg, it was a difficult birth as my mother was in Wales at the time. A happy and loving child I fostered a quest for knowing the inner workings of things by taking them apart and once set fire to the shed attached to the house. Renound for unintentional mischief and getting stuck up trees.