In search engine optimisation, on-page optimisation refers to factors that have an effect on your Web site or Web page listing in natural search results (SERPS).
These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and Page titles, etc.
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime.If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic.
With so many significant changes in the world of SEO over the past year, it can be hard for non-SEO professionals to keep track of what’s still relevant and what isn’t.
SEO specific resources
- Googlebot crawling, indexing and ranking
- Bit more advanced guide to Google crawling, indexing and ranking
- Installing and using IIS7 SEO Toolkit
- The Anatomy of Search Technology
- Google Guide by Nancy Blachman
- What is SEO by Search Engine Land
- SEOmoz search ranking factors
- Google Guide to Starting SEO
- The Anatomy of a Large Hypertextual Search Engine
- Moz Beginners Guide
- SEO by the Sea
- SEO theory