Why Social Media Must Be Part of Your SEO Strategy

It’s well known in SEO circles that most links created through social media are “nofollow”—and therefore don’t help sites rank higher with search engines. Some SEO professionals believe there’s no SEO benefit to developing social-media profiles at all. Not so, counters Derek Edmond in a recent post at the Komarketing Blog. To search marketers like […]


Google Instant: The Impact on SEO and PPC

In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The effect is that searchers will see results more quickly than before (where searchers would have traditionally either clicked the search […]